Creative Council #RDA2020

10/07/2020 59 min
Creative Council #RDA2020

Listen "Creative Council #RDA2020"

Episode Synopsis

Changing landscapes, consumers, budgets, and delivery platforms continue to put traditional radio under pressure. The need to captivate audiences has moved radio stations and brands to challenge traditional airtime norms, to break through the clutter. The Creative Council will share examples of local campaigns and insight into redefining the creative edge in radio. radiodaysafrica.co.za