In this episode of RB Radio, hosts Frank and Alex welcome a special guest—John Mahoney, Founding Partner at Mahoney's Lawyers and a respected voice in the management rights industry. Together, they explore the essential role of communication and relationship-building in the accommodation sector, offering practical insights on how operators can better serve both clients and communities.From the shifting dynamics of hotels, motels, and caravan parks to the broader evolution of management rights, this conversation covers the trends, challenges, and opportunities shaping today's industry. You’ll also hear personal reflections and expert predictions from someone who's seen it all.Key insights include:-Why building strong professional relationships is a long-term investment in success-How the accommodation sector is evolving—and what that means for operators-Legal perspectives on managing risk and maintaining value-The role of clear communication in resolving complex challenges-What experienced leaders have learned from decades in the fieldContact Mahoney's:[email protected]://www.mahoneys.com.au/contact/Follow Resort Brokers: https://www.instagram.com/resortbrokers/https://www.facebook.com/ResortBrokersAustralia https://www.youtube.com/@resortbrokersau https://www.tiktok.com/@resortbrokersauTimestamps: 00:00:00 - Introduction00:01:02 - 10 Fatal Mistakes in Advertising00:01:13 - 404 Errors and Missed Opportunities00:02:06 - The Importance of Targeting and Expertise00:03:00 - Understanding Your Market and Messaging00:04:33 - The Call to Action: Clarity is Key00:05:56 - Creative Elements: Avoiding Cheesy Stock Images00:06:59 - The Buyer’s Perspective: It’s Not About You00:07:42 - Testing and Measuring for Success00:08:24 - Course Correction: Solving Roadblocks

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