In this episode of The Rawhide Roundup, I sit down with Elizabeth Thomas of Thomas Cattle Company to learn about the family-run ranch she operates alongside her husband Seth, his brother Logan and wife Kristin, and their parents. From Oreana, Idaho to the Owyhee Mountains, this multi-generational outfit is making waves with their direct-to-consumer beef business. From grass-fed, grain-finished cattle to regenerative ranching practices, the Thomases are building something special. Tune in to hear how they're connecting with customers, selling everything from beef shares to snack sticks, jerky, spices, and tallow—all straight from the ranch to your table.

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