HIGHLIGHTSChara Technologies aims to create rare earth free motors for EVs.The reliance on rare earth elements poses significant supply chain risks.The global market for traction motors is approximately $35 billion.Reluctance motors offer a different method of torque generation compared to traditional motors.Chara's motors are heavier but offer competitive efficiency.Intellectual property in software algorithms is a key competitive advantage.The cost of rare earth magnets constitutes about 40% of motor costs.Chara's motors are projected to be 15-20% cheaper in the long run.The Indian government is increasingly interested in supporting sustainable technologies.Chara aims to be a leader in motor design and manufacturing by 2025.SUMMARYIn this episode of the Rare Earth Exchanges podcast, Dustin and Daniel speak with Bhaktha Keshavachar, CEO of Chara Technologies, about the challenges and innovations in the electric vehicle (EV) motor industry. Bhaktha discusses the reliance on rare earth elements in current motor technologies, the market potential for rare earth-free motors, and the unique approach Chara is taking with reluctance motors. The conversation also covers the company's commercialization strategy, intellectual property considerations, and future growth plans in the context of global supply chain dynamics and sustainability efforts.CHAPTERS00:00 Introduction to Chara Technologies and EV Motors02:51 The Problem with Rare Earth Elements05:49 Market Size and Transition in EV Motors09:05 Understanding Reluctance Motors12:05 Comparing Motor Technologies14:56 Intellectual Property and Competitive Edge17:54 Cost Analysis and Total Cost of Ownership20:57 Supply Chain Resilience and Sourcing23:58 Commercialization and Sales Strategy27:00 Future Vision and Goals for Chara Technologies

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