HIGHLIGHTSEnedym aims to reduce dependence on rare earth metals.The electric motor industry is massive, with millions produced daily.Switch reluctance motors can eliminate the need for rare earth metals.Enedym has developed a comprehensive software platform for motor design.The company has benchmarked its motors against existing technologies.Two-wheelers and industrial vehicles are key target markets.Building trust with OEMs is crucial for adoption.Enedym's motors are inherently fault tolerant and reliable.The technology is expected to dominate the two-wheeler market by 2030.Investors are encouraged to explore alternatives to rare earth magnets.SUMMARYIn this episode of the Rare Earth Exchanges podcast, host Dustin Olsen and co-host Daniel O'Connor welcome Ali Emadi, founder and CEO of Enedym, a company pioneering magnet-free motor technology. The conversation delves into the challenges posed by rare earth metals in electric motors, the innovative solutions Enedym is developing, and the potential impact of their technology on various markets, including two-wheelers and industrial vehicles. Ali shares insights on the reliability and efficiency of their motors, the importance of building trust with OEMs, and the future outlook for the industry as it moves towards more sustainable practices.CHAPTERS00:00 Introduction to Enidime and Its Mission02:05 The Problem with Rare Earth Metals06:31 Understanding Magnet-Free Motor Technology11:34 Overcoming Challenges in Motor Technology15:59 Target Markets for Magnet-Free Motors20:23 The Path to Market Adoption22:27 Current Production and Future Plans28:44 Reliability and Efficiency of Magnet-Free Motors34:15 Research and Data Supporting Technology35:53 Future Outlook for Enidime and Its Technology

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