In this conversation, Jared Luhman and Henry Burns discuss the intricacies of ranching, focusing on the use of virtual collars for cattle management. Henry shares his family's ranching history, the challenges faced in South Texas, and the importance of mentorship in navigating the ranching landscape. They delve into the financial aspects of ranching, the learning curve associated with new technologies, and the significance of effective communication in family-run businesses.Resources Mentioned:Ranching for ProfitHolistic Management InternationalNoble Research InstituteThoughts and Advice from an Old Cattleman - Gordon HazardHolistic Management - Allan SavoryRanching Returns Working Cows PodcastCheck out ⁠⁠⁠⁠⁠⁠www.pharocattle.com⁠⁠⁠⁠⁠⁠ for more information on how to put more fun and profit back into your ranching business! As always, check us out at Ranching Returns Podcast on Facebook and Instagram as well as at ⁠www.ranchingreturns.com⁠.For Ranching Returns shirts, hats, and sweatshirts check out https://farmfocused.com/ranching-returns-merch/To get more info on the Ranching.FYI sell/buy simulation class check out www.ranching.fyi/sim2winTo get more information on how Ambrook can benefit your operation, check out http://ambrook.com/ranchingreturns 

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