This week on Raising the Grade, we sit down with Steve Meyer from LATICRETE, a company at the forefront of tile installation materials and innovation. Steve shares his unique journey into the industry, from growing up with a chemist father who pioneered coatings and underlayments to developing expertise in concrete chemistry, tile installation, and coatings.We cover game-changing advancements in the trade, including the evolution of setting materials, polymer-modified thinset, and AI-driven technology in construction. Steve breaks down the importance of proper installation techniques, common job site failures, and how LATICRETE helps contractors with education, training programs, and system warranties to avoid costly mistakes.Whether you’re a tile contractor, business owner, or someone passionate about quality construction, this episode is packed with insights to elevate your work.Key Moments:0:00 – Who is Steve Meyer? His journey into the tile industry 4:20 – The evolution of tile installation & modern advancements 9:35 – Common job site failures & how to avoid them 14:50 – Why full system warranties are critical for contractors 20:25 – Training programs & educational resources from LATICRETE 27:40 – AI & technology shaping the future of construction 35:15 – Best LATICRETE products for durability & efficiency 42:00 – Why business skills are just as important as trade skills 48:00 – How to access free training through LATICRETE UniversityIf you’re looking to stay ahead in the tile and construction industry, this episode is a must-watch. Don’t forget to like, subscribe, and share!📩 Connect with Steve Meyer & LATICRETE: 🔗 Website: Laticrete.com 📸 Instagram: @LaticreteSteve 📍 LinkedIn: Steve Meyer 📚 LATICRETE University: Free Online Training📞 Contact Steve Meyer 📍 Technical Sales Representative, Arizona 📲 Cell: +1.203.800.5621LATICRETE International, Inc. | Globally Proven Construction Solutions#TileInstallation #LATICRETE #ConstructionTech #AIinConstruction #TileContractors #HomeImprovement #FlooringExperts #BuildingBetter #AvoidTileFailures #RaisingTheGradeSend us a text

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