In this episode of 'Raise Your Visibility Online,' host Louise Brogan interviews Luke Sherran, a successful digital marketing agency owner and YouTube content creator.   Connect with Louise www.linkedin.com/in/LouiseBrogan YouTube - www.youtube.com/@RaiseYourVisibilityOnline  Free Gift www.louisebrogan.com/ryvo    We discuss Luke's journey in digital marketing, the inception of Falkon Digital, and the challenges and rewards of starting a business with Sadie, his business (and life) partner. The conversation also explores Luke's extensive experience with YouTube, including his initial struggles, strategies for growth, and achieving over 300,000 subscribers.  We delve into monetization techniques like AdSense, sponsorships, and affiliate marketing alongside the power of YouTube Shorts. Luke shares insights on creating content that engages the right audience, avoiding common pitfalls, and offers predictions regarding the future of business marketing on YouTube. The episode emphasizes the potential of YouTube as a powerful tool for business growth, highlighting its significance for small business owners and entrepreneurs seeking to enhance their online presence. 00:00 Introduction to Raise Your Visibility Online 00:26 Meet Luke Sherron: Digital Marketing Expert 02:02 The Origin Story of Falcon Digital 03:26 Balancing Business and Family Life 05:26 Luke's Journey into YouTube 09:10 Growing a YouTube Channel: Challenges and Milestones 16:09 Monetizing YouTube: AdSense and Beyond 24:43 Creating an Effective Media Kit 25:43 Balancing Payment Models: Lump Sum vs. Affiliate Commission 26:20 Exploring Lucrative Affiliate Opportunities 27:01 Introducing Luke's Personal Brand Channel 28:20 The Power of YouTube Shorts 31:34 Monetizing YouTube Shorts 37:58 Balancing YouTube with a Full-Time Business 41:10 Common Mistakes in YouTube Marketing 46:13 The Future of YouTube for Business 50:15 Conclusion and Final Thoughts

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