Most founders believe startup success is about growth, traction, and eventually… an exit. But here’s the reality: thinking about the exit too early can quietly destroy the value you’re trying to build. In this clip from The Raise & Exit Podcast, Nitin Kumar, serial entrepreneur, former M&A leader, and operator across SaaS, AI, and enterprise tech shares hard-earned lessons from 30 years of building, scaling, and exiting companies.                                 💡In this conversation, Nitin breaks down:               Why not all revenue is good revenue How the wrong customers hurt scalability and valuation -Why cash flow can become a dangerous trap The difference between real traction and fake traction What actually drives valuation in SaaS and AI companies His key message?Great companies aren’t built by chasing growth at all costs.They’re built by focusing on quality  of customers, revenue, and product usage.                                                                                   👉🏻Subscribe for more real conversations about startups, valuation, and exits.        💬  Comment below: What’s the hardest “no” you’ve had to say as a founder?   

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