Raff's Brain is a show about things that are interesting to me, Rob Raffety.www.RaffsBrain.comCall the Raff's Brain Hotline!Pick a topic, make a statement, ask a question!571-408-8058==Introduction and Overview of the MeetingSpeaker 1: Kasey ShrinerIntroduction as Leadership Development Director for America's Future.Overview of monthly webinars and quarterly socials aimed at young professionals.Expresses enthusiasm for LinkedIn’s authenticity compared to other social media platforms.Introduces Rob Raffety, LinkedIn expert extraordinaire.Rob Raffety's Introduction and Meeting AgendaRob's BackgroundThanks Kasey and America's Future for the opportunity to speak.Shares career history, including time with the Mercatus Center and Consumer Product Safety Commission.Briefly outlines the plan for the session:His journey with LinkedIn.Key takeaways and tips for LinkedIn use.Inspiring participants to take LinkedIn action.Rob's LinkedIn Journey and Current RoleEarly LinkedIn activity: Joined in 2008 but first posted in 2021.Current role as Director of Internal Communications at Stand Together.First LinkedIn post in January 2022 about building an internal communications capability.Highlights LinkedIn as a powerful tool for connecting with employees and aligning them with the organization’s vision.Rob's LinkedIn Strategy and Key TakeawaysIntentional LinkedIn UseExplains how LinkedIn complements internal communication tools (emails, all-staff events).LinkedIn lowers engagement barriers compared to other platforms.Key TakeawaysPlan your LinkedIn activity.Create value for your audience.Focus on getting social and engaging with others.Tip: Document processes instead of focusing solely on original content.Encourage testing and learning from posts.Q&A Session: Engagement Strategies and Future of LinkedInGrowing EngagementAnswering participant questions on how to grow LinkedIn engagement.Suggests people trust individuals over brands—highlighting the importance of showcasing personal stories.Tips from ChatGPT: Use polls, surveys, and collaborate with others to enhance engagement.Discusses LinkedIn's potential future changes and staying adaptable.Building Personal Brand and Networking on LinkedInPersonal Branding StrategiesLeveraging university alumni networks and joining LinkedIn groups.Rob emphasizes genuine and appreciative networking interactions.Kasey suggests engaging in discussions about others’ work to build relationships.Encouragement to find like-minded people and build a strong professional network.Advanced LinkedIn Tips and Final ThoughtsProfile TipsFormatting LinkedIn profiles: Custom banner, listing all work experiences.Discussion on hashtags and LinkedIn Premium features.Rob shares his experience with using LinkedIn Premium for targeted messaging.Advice on using LinkedIn with intentionality for achieving career goals.Closing Remarks and Next StepsRob and Kasey express appreciation for the participants' engagement.Rob takes a selfie with the group and promises to post it on LinkedIn.Kasey encourages participants to connect on LinkedIn and attend future events.Meeting ends with a focus on continuous learning and the importance of LinkedIn as a networking tool.

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