Are you familiar with radio WIIFM? of course you are it's playing in your head right now. All of us  have this radio station playing in our minds Telling us what to do and what not to do . That's how we make our decisions. Even people who are extremely philanthropic… I would argue they still do what they do because they feel good at the end of the day about what they do and they are also listening to radio WIIFM. This podcast is all about understanding how humans tick. what motivates people and also what demotivates them. how can you get someone's mind share and tune into their radio WIIFM frequency. So come join me in this journey and exploration.

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