In this episode of Radio Influencers, host Andy Meadows speaks with Research Director Inc CEO Marc Greenspan, a seasoned expert in radio research and Nielsen ratings. They discuss Marc's journey into the radio industry, the tools available for analyzing Nielsen ratings, and the implications of Nielsen's recent change from five to three minutes for quarter-hour listening. The conversation delves into the challenges of interpreting data, the importance of understanding listener habits, and strategies for maintaining audience engagement. Marc emphasizes the significance of brand loyalty and the need for radio stations to adapt to changing listener dynamics while effectively utilizing qualitative data to enhance advertising efforts.

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