Bringing new knowledge into the B2B marketing industry is exactly what Jonathan Lawson, Director of Strategic Partnerships in the Faculty of Business and Law at Manchester Metropolitan University does in this episode. Host Colin Day, Managing Director EMEA at Oktopost chats with Lawson about the state of small businesses and digital adoption. Using transformational stories of businesses the two uncover how entrepreneurs can pivot their mindset and do things different to impact productivity across their organization.

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