ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Leveraging Social Data for Better Engagement"
Episode Synopsis
With less than 25% of leads being sales-ready when they first come in, the question remains how we, as modern-day digital marketers, can actually know at what point a lead is defined as “sales-ready”? In this episode, Jennifer Gutman, Director of Customer Marketing at Oktopost examines how B2B marketers can:
Leverage social engagement data for better engagement
Integrate social engagement data into marketing automation and why this simple step will secure your seat at the strategy table and
ACHIEVE True attribution– using social engagements to improve lead scoring, nurturing, and overall attribution
Get ready to get radically transparent about social engagement data.
Leverage social engagement data for better engagement
Integrate social engagement data into marketing automation and why this simple step will secure your seat at the strategy table and
ACHIEVE True attribution– using social engagements to improve lead scoring, nurturing, and overall attribution
Get ready to get radically transparent about social engagement data.
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