How Crocs Build A Highly Engaged Community on Social with Sarah Whittle

04/11/2024 38 min Episodio 14
How Crocs Build A Highly Engaged Community on Social with Sarah Whittle

Listen "How Crocs Build A Highly Engaged Community on Social with Sarah Whittle"

Episode Synopsis

00:00Introduction to Sarah Whittle and Her Journey02:59The Challenges Brands Face in Content Creation05:55Understanding the Disconnect Between Executives and Social Teams09:01The Importance of Community Over Fandom11:55The Role of Authenticity in Brand Storytelling15:00Navigating Trends and Creativity in Social Media18:02Content Strategy: Balancing Push and Pull20:57The Power of Collaboration and Team Dynamics24:03Content Breakdown: Analyzing Successful Campaigns27:00Final Thoughts and Future Directions