Abby is joined in this episode by Toni Cowan-Brown. Toni has spent her career at the intersection of tech and politics and is a serial content creator who has taken Formula 1 social media by storm over this year on TikTok with her unique informational videos breaking down F1 for new and old fans alike. She is the author of 'Beginner's Guide to F1' and co-host of 'Another Podcast' with tech pundit Benedict Evans, and 'The Unapologetic Woman Podcast' with Sorcha Rochford.  Abby and Toni talk about the tangible economic impact that the rise of content creators in the sport has enabled in a new Digital-first Social-first media consumption environment and how engaging fans who create content can have a multi-fold impact on F1, both socially and economically. They compare this changing wave with the original business model that turned this sport into a multi-billion business, while also exploring how content creation can serve as a space to express our inner personas and space to model activism.Follow Toni on Tiktok (@f1toni) as well as on Instagram and Twitter (@tonicowanbrown).Subscribe to Toni's newsletter: https://ideefixe.co/

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