Customer Experience #12: Core Competence – Being Familiar with the Customer’s Standard Operating Procedures

17/04/2008 20 min

Listen "Customer Experience #12: Core Competence – Being Familiar with the Customer’s Standard Operating Procedures"

Episode Synopsis

Familiarity with a customer’s Standard Operating Procedures is essential when trying to address that specific customer’s product needs. In today’s podcast, Michael explains that it’s not enough to know about your product – you must understand your customers business. He provides two examples where the salesperson suceeds, not by talking about his product, but by [...]

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