In this Part 2, we continue to challenge product development ideas by reviewing the final three myths identified by Stefan Thomke and Donald Reinersten in their article, "6 Myths of Product Development". You'll leave with a better understanding of why smaller development 'batches, embracing mistakes, and focusing on the quality of features are what's needed for innovative products. Discover how quality thinking and systems approaches not only enhances collaboration but also improves user experience from the ground up. By integrating insights from the concept phase, teams can make more informed and strategic decisions throughout the development lifecycle. Use this episode as an opportunity to change-up your development toolkit with practical guidance and resources. Visit the podcast blog for extra links and resources.Ready to apply this to your project?→ Schedule a free discovery call: Dianna's calendarWant insights like this?→ Subscribe to my newsletter: qualityduringdesign.substack.comLearn the full framework:→ Get the Book: Pierce the Design Fog ABOUT DIANNADianna Deeney is a quality advocate for product development with over 25 years of experience in manufacturing. She is president of Deeney Enterprises, LLC, which helps organizations and people improve engineering design.

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