Listen "Inside the Rise of Tesoro Yachts | Pushing Limits Ep. 13 with Andrés Martínez"
Episode Synopsis
In this episode of Pushing the Limits, we sit down with Andrés Martínez, co-founder of Tesoro Yachts and a maritime legal expert who’s redefining the boutique yacht space. With a rare combination of legal acumen and deep industry experience, Martínez brings a strategic, detail-oriented perspective to the world of yacht building.He shares the origin story behind Tesoro Yachts—founded in 2015 with partner Juan Carlos Olivares—and how their complementary backgrounds in law and brokerage helped them identify a gap in the market: high-performance walkaround yachts with a focus on customization, clean design, and refined performance.Martínez dives into what it takes to build a brand in a competitive global market, the regulatory and legal complexities of the yacht industry, and how Tesoro has expanded internationally with models like the T38, T40, and the upcoming T50. He also reflects on the balance between innovation and tradition, and why a boutique mindset gives them an edge.Whether you're a yacht enthusiast, entrepreneur, or someone who appreciates design with purpose, this episode offers an inside look at building a brand from the hull up—one that’s quietly pushing boundaries in the global boating world.#yachtdesign #tesoroyachts #yachts #entrepreneurship
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