Matt Ferino, better known as Ulua Matt, is a Big Island native and a true product of the islands’ raw coastline and rugged culture. Growing up as a haole kid in Hawai‘i, Matt faced adversity early—earning his place in the community through respect, humility, and a relentless passion for the ocean. His obsession with shorecasting led him to chase one of the most legendary fish in Hawaiian waters: the ulua, or giant trevally.What started as a childhood pastime turned into a lifestyle rooted in discipline, patience, and deep respect for the land and sea. Today, Matt is one of the most recognized names in the ulua fishing community, inspiring a new generation of anglers with his stories, catches, and connection to Hawaiian values. His journey is a wild one—full of challenge, purpose, and moments that only the islands could create.

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