Build a company culture your café crew and customers feel the moment they walk in. In this Pulling Shots episode, Sam & Gary from Friedrichs Coffee break down what an engaged coffee shop culture looks like— from greeting every guest to on-stage barista habits, drink-quality pride, mistake-friendly coaching, and growth paths beyond management.   Practical, story-driven tips you can start this week to boost hospitality, consistency, and team morale.   What you'll learn How to make values felt, not just posted Tiny daily habits that shape barista culture Coaching mistakes without killing confidence   Simple standards for cleanliness, dress, and workstation flow Career paths that attract and retain top baristas   #CoffeeShop #CompanyCulture #Barista #CafeOwner #CustomerExperience #Hospitality #SmallBusiness #PullingShotsPodcast

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