The book that was 35 years in the making with Park Howell

04/09/2022 28 min Temporada 5
The book that was 35 years in the making with Park Howell

Listen "The book that was 35 years in the making with Park Howell"

Episode Synopsis

In this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies.In this episode:Researching your way to uncomment answers to common problemsHollywood-powered storytellingTesting your message and expert model on real audiencesHybrid publishing vs. self-publishingLeveraging your podcast connections in your book launchIntegrating the book into your businessThe 1$ business card that drives sales every weekThe Jerry Seinfeld methodABT: The 3 forces of storyTurning your book and expert model into a seriesAbout Park HowellPark is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform and has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell. He is also is a professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University. Hosted on Acast. See acast.com/privacy for more information.

More episodes of the podcast Publishing Rebel