Listen "EP 79 w/ Dr. Annette West | Talking All Books | Planning, Platform & Purpose: Repurposing Content, Your Time, and Positioning Your Message"
Episode Synopsis
Publishing Pusher Podcast — EP 79Host: Dr. Annette West (“The Publishing Pusher”)Series Segment: Talking All BooksGuests/Contributors: Miss Anna (educator/author/coach), Frederick (screenwriter), Kim (career strategist & community builder)Episode Title: Planning, Platform & Purpose: Repurposing Content, Protecting Your Time, and Positioning Your MessageRuntime: ~45 minutesEpisode SummaryDr. Annette West opens with encouragement for authors and creators: with many opportunities before us, planning well is stewardship—and the difference between momentum and overwhelm. In this round-table style episode, Dr. West, Miss Anna, Frederick, and Kim discuss:Strategic planning for busy creators and why “if we don’t plan effectively, we plan to fail.”Repurposing content across formats and platforms to multiply reach.Audience–message–purpose alignment when revising a book or adapting it for film/video.The S3 Model—Show Up, Speak Out, Share—plus a bonus “S”: Self-Care (sometimes that means saying no).Ministry vs. monetization—how to balance giving with getting, and how to fund the mission (e.g., Kenya Mission).Collaboration opportunities (anthologies, co-publishing) to build confidence, credibility, and a catalog.Community building and low-barrier membership concepts for sustained growth.Key TakeawaysPlan or be pulled. A full schedule demands priorities, sequencing, and a living to-do list you actually consult and adjust.Repurpose on purpose. A single deck/blog can become a video, narrated audio/podcast, social micro-assets, and a lead magnet—if the narration and formatting fit each platform.Know your reader. When republishing or revising, clarify audience, message, and purpose; sometimes the title and layout must change for discoverability.Guard the message, flex the method. It’s fine to protect the core message while accepting editorial/design changes that improve clarity and shelf appeal.S3 (+ Self-Care). Keep showing up, speaking out, and sharing your work—but protect your capacity by saying no when needed.Ministry & money can align. Define the purpose (e.g., proceeds to the mission), then market consistently so the work funds itself.Collabs accelerate. Anthologies and joint projects help new authors ship faster, learn the process, and earn while learning.Think “platforms,” not platform. Syndication (e.g., network partners) expands reach; prep assets in batches and queue them.Segment Guide (Approximate)00:00 – 03:30 | Welcome & framing: why planning is spiritual stewardship for creators.03:30 – 11:00 | Miss Anna: backpack giveaway; republishing a teacher’s handbook; learning to be the client; aligning title/cover to audience.11:00 – 18:00 | Repurposing: turning PowerPoints into narrated videos & podcast segments; collaboration with a tech helper who doesn’t know the message (and how to bridge that gap).18:00 – 25:00 | Working with a distribution partner/network; batching episodes; the S3 Model + Self-Care add-on.25:00 – 33:00 | Dr. West on content archives → creating giveaways/lead magnets; balancing generosity with list growth.33:00 – 40:00 | Frederick’s screenplay: honing the logline, target audience, comps, and production implications of a supernatural POV.40:00 – 45:00 | Kim’s project: community + course model with low-cost entry, building value and reducing the wage gap; invitations to collaborations; closing encouragement.Practical Playbook1) Planning & FocusMaintain a living to-do list; reprioritize daily.Batch content and pre-schedule releases across platforms.Reserve “maker time” for deep work; say no to protect it.2) Repurposing ChecklistBlog/Outline ➜ Slide deck ➜ Narrated video ➜ Podcast ➜ Social clips/quotes ➜ Lead magnet (checklist, guide, workbook).Ensure platform-fit: script/narration tuned for audio; visuals readable on mobile; CTAs per channel.3) Audience–Message–Purpose (Book & Media)Who is this for (novice vs. expert)?What do they need first (title, subtitle, cover promise)?Why now (purpose/outcome in one sentence)?Be open to title/layout/graphic changes; keep the message intact.4) S3 (+ Self-Care)Show Up: consistent cadence beats sporadic sprints.Speak Out: tell people what you do and where to find it.Share: teach generously; not all content needs a price tag.Self-Care: set capacity limits; decline misaligned asks.5) Ministry ↔ MonetizationName your mission outcome (e.g., per-book amount to a cause).Offer free resources as list-builders; sell deeper courses/coaching/books.Track a simple funnel: discovery ➜ subscribe ➜ nurture ➜ offer.Writer’s Corner — From Page to ScreenFor Frederick and fellow screenwriters:Logline: one sentence that states protagonist, goal, stakes, and the unique angle (e.g., supernatural POV).Comps: two recent films/series that show market fit; then state how yours is different.Audience: who must see this and why they’ll care.Feasibility: identify the visual approach (actor/FX/voiceover), key locations, and budget level.Next: tighten a 1-page pitch; then a 5-page treatment; gather early readers for notes.Opportunities & Mentions from the EpisodeAnthology collaboration: Kingdom Promises — The Beatitudes (two topics noted as open during the conversation).Mission alignment: earlier titles generated support for the Kenya Mission—renew promotion to revive that impact.Network distribution: partnering with a broadcast/podcast network to queue and syndicate content.Community model: low-cost membership to deliver ongoing value and fund future work.Notable Quotes“If we don’t plan effectively, we plan to fail.” — Dr. West“Guard the message; be flexible about presentation.” — Miss Anna“We show up, speak out, and share—but self-care sometimes means saying no.” — Dr. West & Miss AnnaCalls to ActionAuthors/Creators: Audit your archive and choose one piece to repurpose into a lead magnet this week.Coaches/Publishers: Clarify your next 4–6 weeks of batched content and schedule it.Screenwriters: Draft your logline and 1-page treatment; list 2 comps and identify your target audience.Listeners: Watch for collaboration invitations and new resources mentioned on the show.Episode CreditsHost: Dr. Annette West — Publishing PusherContributors: Miss Anna, Frederick, and KimProduction:Web & Subscribe: As announced at the end of the episode.Social Caption JATN PublishingEP 79 — Planning, Platform & Purpose Dr. Annette West unpacks planning as stewardship, repurposing content for real reach, and balancing ministry with monetization. With insights from Miss Anna, Frederick, and Kim, we cover the S3 Model (Show Up, Speak Out, Share) + Self-Care, audience–message–purpose alignment, and community strategies that fund the mission.#PublishingPusher #TalkingAllBooks #AuthorLife #ContentStrategy #FaithInAction #WritingCommunity
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