In this episode, the guys tackle the business side of physical therapy — what it really takes to build a content machine, how to handle patient pushback, and what role strategy plays in both marketing and patient communication. Plus, a real-world breakdown of a $350 cancellation fee situation that spirals into a full-on legal threat.Topics Covered:The “Ignite Lab” launch: what it is, who it’s forHow to price premium content services for PT orgsWhen to say no to low-leverage clientsShould your practice have a no-show fee?How to handle Google/Yelp threats without losing sleepStrategic delegation vs. burnout from doing it allConnect With Us:Website: PTPintcast.comInstagram: @PTPintcastSubscribe on Apple or Spotify

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