Are you stepping over dollars to pick up dimes? Jimmy and Tony get real about the trap so many physical therapists fall into — chasing insurance reimbursement while leaving more profitable (and sustainable) opportunities on the table.???? What You'll Learn:Why traditional reimbursement is broken — and what to do insteadHow to use social media and media monetization to scale beyond the tableThe mindset shift from practitioner to content-powered business ownerReal talk about fair pay, "quality care," and licensing fearsWhy some PTs still push back against innovation????️ This episode is fire for:Cash-based PTsCreators in healthcareAnyone tired of billing gymnasticsClinicians wanting to scale without burning out???? TIMESTAMPS: 00:00 – Intro + stepping over dollars 03:15 – The $250 mistake PTs keep making 06:40 – Slap in the face pricing: Why discounts kill value 09:02 – Who’s your dream patient (tail-wag test)? 13:22 – Peace Corps guilt + the fallacy of fairness 16:30 – Why insurance doesn’t care if you save costs 19:11 – Monetizing visits through media 23:00 – The “Free PT” Model 25:45 – Is it unethical to go all-in on content? 28:30 – The Mr. Beast effect in healthcare 33:10 – The future of PT: Twitch, media, and real reach

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