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Listen "Messaging, Wellness & PT’s Trillion-Dollar Opportunity"
Episode Synopsis
The “Best Fake PT on LinkedIn” is back.Hunter McWhorter joins us to talk messaging, longevity, branding, wellness, collaboration, and why PTs are standing in front of a trillion-dollar wave without a surfboard.You’ll hear:• Why gyms are quietly eating PT’s lunch• What Farmer’s Dog can teach PTs about messaging• Why clear communication = survival in 2026• Why PT desperately needs more outsiders• Supplements, stigma & hot takes• Collaboration > competitionPlus:Sponsor shoutouts from Brooks IHL (Residencies/Fellowships) and Empower EMR, and a PSA for Team Gleason.Share with a colleague who needs better messaging in their life.
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