In this episode of PT Pintcast, host Jimmy McKay sits down with business strategist and coach Sturdy McKee to dive deep into the future of physical therapy (PT) marketing and recruitment. Are you struggling with long wait times, high turnover, or disengaged employees? Discover how to attract top talent and differentiate your practice in a competitive market. Sturdy shares his insights on creating compelling job ads, leveraging the power of relationships over transactions, and the importance of being genuine in both client and employee engagement. Whether you're a practice owner, manager, or PT professional, this conversation offers actionable advice to transform your approach to hiring and marketing.Main Topic/Theme:The evolution of marketing and hiring strategies in physical therapy, focusing on standing out in a competitive field and fostering meaningful relationships.Key Points Discussed:The significance of differentiation in marketing and recruitment within the PT industry.The challenges of employee engagement and how to build a motivated, satisfied team.Why relationship-building trumps transactional approaches in both client and employee interactions.The critical role of clarity in business operations and communication.Sturdy McKee’s innovative approach to matching the right candidates with the right companies.Special Guests:Sturdy McKee - Business strategist, coach, and founder of PT Match.00:00 - Introduction: Setting the Stage for PT Hiring & Marketing03:15 - Differentiation in PT Marketing: Why Standing Out Matters08:40 - The Challenge of Employee Engagement in Healthcare14:22 - Relationship vs. Transaction: A New Approach to Client & Employee Interaction21:05 - Crafting Compelling Job Ads: Lessons from Shackleton to Tough Mudder32:17 - The Power of Clarity in Business Operations38:40 - PT Match: Matching Candidates with the Right PT Practices45:15 - Final Thoughts: Be Different, Be Genuine49:30 - Parting Shot: Embracing Your Unique Differences

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