This solo episode digs into a simple but uncomfortable question:If you criticize other healthcare providers for misleading claims…Have you checked your own website lately?Jimmy breaks down the full “claim spectrum” from safe to dangerous, outlines why PTs often imply more than they say, and gives you 7 practical questions to audit your own messaging.It’s not about lying.It’s about expectations.And the fact that marketing preloads belief before a patient even walks through the door.???? Show Resources:Free download: 7-Question Website Audit Checklist (coming soon)Mentioned: Stretch Labs, LinkedIn PT threads, PT website language norms00:00 – Intro: It’s not about Stretch Labs00:20 – What this episode IS about: Your messaging01:10 – The fair critique of assisted stretching02:00 – Do PTs make similar promises?02:30 – PTs don’t lie… but we do imply03:15 – “Fix the root cause” vs “Eliminate pain”04:05 – Green, Yellow, Red: Claim spectrum explained05:10 – The 7-Question Website Audit06:30 – Why expectations matter more than outcomes07:20 – Stretch Studios aren’t evil — just better at messaging07:50 – Closing thoughts & CTA???? Sponsors:Brooks IHL → brooksihl.orgEmpower EMR → empoweremr.comU.S. Physical Therapy → usph.com???? Subscribe & Follow:Apple Podcasts → LinkSpotify → LinkYouTube → LinkInstagram → @ptpintcastLinkedIn → Jimmy McKayWebsite → ptpintcast.com

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