How Physical Therapists Can Outmaneuver Nike (Yes, Really)

29/04/2025 1h 1min
How Physical Therapists Can Outmaneuver Nike (Yes, Really)

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Episode Synopsis

What if Nike built a PT clinic? In this episode, we dive into real-world strategies physical therapists can steal right now to future-proof their businesses — from discreet fall recovery services to hybrid fitness models that compete with OrangeTheory and CrossFit. Learn how to position your clinic to capture the community, culture, and continuity that keeps patients AND members coming back.