Thought Leadership in the B2B Market - Ben Laws, Edelman

PR's Top Pros Talk
01/02/2023 11 min

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Episode Synopsis

Ben Laws, Deputy U.S. Lead for the Business Marketing practice at Edelman, shares key insights from the fifth annual Edelman-LinkedIn B2B Thought Leadership Impact Report. Ben explains why thought leadership is vital for vendors during economic uncertainty. Ben also dives into helpful thought leadership strategies that will help companies stand out, build pipelines and preserve market share in a tight economy.
Download the full report here. 
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