The Year of the New Pivot - Lori Jung, Hudson West PR and Marketing

PR's Top Pros Talk
06/01/2023 9 min

Listen "The Year of the New Pivot - Lori Jung, Hudson West PR and Marketing"

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Episode Synopsis

Lori Jung, Co-Founder of Hudson West PR and Marketing, explains that the new pivot for 2023 includes preparing for the unexpected. Lori shares the importance of having open communication with clients by implementing weekly calls and quarterly meetings to determine PR-based tactics. Lori also describes some ways communicators can work smarter with reporters to increase media coverage for their clients.
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