The Evolution of Sports Communication and Culture - Mitch Germann, ⁠FleishmanHillard⁠

PR's Top Pros Talk
28/06/2023 9 min

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Episode Synopsis

Mitch Germann, Global Managing Director of Retail, Sports and Lifestyle for FleishmanHillard, shares how brands can get the most value out of their sports sponsorships. Mitch highlights the impact that the younger generation is having on sports culture and how organizations are marketing to those audiences. Mitch also explains his approach to securing earned media coverage.

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