The Crucial Role of PR in a Business Strategy - Toni Harrison, Founder and CEO of Etched Communication

PR's Top Pros Talk
12/09/2024 10 min

Listen "The Crucial Role of PR in a Business Strategy - Toni Harrison, Founder and CEO of Etched Communication"

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Episode Synopsis

Toni Harrison, Founder and CEO of Etched Communication, discusses the importance of having PR professionals involved in the business decision-making process. She shares how organizations can authentically engage with their original customers while reaching new audiences. Toni also explains how implementing measurement techniques throughout a campaign can optimize results.

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