Rebirthing a Post-Peak Brand - Karen Clyne, Head of Global Communications, BlackBerry

PR's Top Pros Talk
08/04/2021 7 min

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Episode Synopsis

Karen Clyne, Head of Global Communications, BlackBerry, sheds light on the brand's journey from handhelds to cybersecurity software and rebirthing a post-peak brand. She shares insight on evolving brand perception among key stakeholder groups and audiences to build advocacy. Karen also highlights the company’s initiatives and opportunities for women, including advice for the next generation.

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