Nuances of Theater PR - Shonali Burke, Arena Stage

PR's Top Pros Talk
11/05/2022 9 min

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Episode Synopsis

How can theater companies use communication tools to engage with their audiences? Shonali Burke, Chief Marketing Officer at Arena Stage, shares some nuances of theater PR and how other types of brands can benefit from the practices. Shonali also emphasizes the importance of understanding data and using active influencers to elevate your brand.

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