Leading a Legacy PR Agency - Cathy Fink, President, Makovsky

PR's Top Pros Talk
20/05/2021 7 min

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Episode Synopsis

Cathy Fink, President, Makovsky, offers insights into the challenges of taking on a leadership role at a legacy PR agency. She shares lessons learned and practices from her experiences at a larger public traded company that can have a positive impact in a smaller organization. Cathy also discusses the evolving role of communications and the increased need for transparency.

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