Integrating Earned Media With Paid Media - Michael Roth, The Bliss Group

PR's Top Pros Talk
23/09/2021 10 min

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Episode Synopsis

Michael Roth, Owner and Managing Partner, The Bliss Group, discusses the importance of integrating earned media with paid media. He emphasizes the need to form strategic alliances with practices with relevant expertise. Michael also shares how his experience in law school helped him navigate through PR.

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