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Listen "Integrating Communications with Marketing - Amy Bonitatibus, Chase and Chase Home Lending"
Episode Synopsis
How is communications different from marketing? Amy Bonitatibus shares how she navigates a dual role as the CCO of Chase and CMO of Chase Home Lending. She discusses how creating synergies between both teams amplifies the impact of the message. Amy also emphasizes the increased importance of bringing the earned media voice into paid content.
To share your feedback, contact:
Doug Simon: [email protected]
or
[email protected] - 212.736.2727
For more info go to: https://www.dssimon.com
To share your feedback, contact:
Doug Simon: [email protected]
or
[email protected] - 212.736.2727
For more info go to: https://www.dssimon.com
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