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Listen "How to Get Earned Media Coverage During Uncertain Times - Seth Linden, Dukas Linden Public Relations"
Episode Synopsis
Seth Linden, President of Dukas Linden Public Relations, describes how to effectively work with clients when they want to secure earned media coverage. Seth explains key skills he’s learned including understanding the news cycle and building strong relationships with journalists. Seth also discusses the importance of local news in the public relations industry.
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