How Behavioral Science Can Enhance Client Relationships - Shauna Keough, President of U.S. Public Relations at ⁠Syneos Health⁠

PR's Top Pros Talk
15/04/2025 10 min

Listen "How Behavioral Science Can Enhance Client Relationships - Shauna Keough, President of U.S. Public Relations at ⁠Syneos Health⁠"

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Episode Synopsis

Shauna Keough, President of U.S. Public Relations at Syneos Health, shares how she applies behavioral science to build stronger client relationships. She emphasizes the importance of understanding key factors like risk and work-life balance to gain deeper insights into client mindsets. Shauna also explains how she leverages these insights to strengthen her partnerships and drive success. Learn more about D S Simon Media.

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