Developing an Effective Media Relations Strategy - Renee Mailhiot, Senior Vice President of Earned Media at Edelman

PR's Top Pros Talk
06/02/2025 13 min

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Episode Synopsis

Renee Mailhiot, Senior Vice President of Earned Media at Edelman, explains how she collaborates with clients to understand their media coverage goals. She shares how she prepares spokespeople to deliver authentic messages that align with the company's narrative. Renee also emphasizes the importance of cultivating strong relationships with journalists in today’s ever-changing earned media environment.

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