Cutting Through the Noise as a Consumer Advocate - Katie Riley, ⁠The Alliance for Aging Research

25/04/2023 10 min

Listen "Cutting Through the Noise as a Consumer Advocate - Katie Riley, ⁠The Alliance for Aging Research"

Episode Synopsis

Katie Riley, Vice President of Communications for The Alliance for Aging Research, gives valuable advice on effective ways to pitch the media. Katie discusses how she navigates challenges as a consumer advocate by humanizing news stories. Katie also shares how her team utilized social media for the “Valve Disease Day Challenge” campaign.
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