Creating and Promoting Purpose-Driven Content - Mikey Sadowski, Intrepid Travel⁠, and Amy Skelding, FINN Partners

PR's Top Pros Talk
20/08/2024 12 min

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Episode Synopsis

Mikey Sadowski, Vice President of Global Communications at Intrepid Travel, and Amy Skelding, Managing Partner of the UK Travel Practice at FINN Partners, discuss how they incorporate local perspectives into their storytelling. Mikey explains the two questions he considers when evaluating a new product. Amy highlights how public relations play a crucial role in strategic decision-making.

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