Communicating Crypto - Arielle Sobel, 21Shares

14/06/2022 10 min

Listen "Communicating Crypto - Arielle Sobel, 21Shares"

Episode Synopsis

How can organizations expand crypto coverage to the general public? Arielle Sobel, Head of Global Communications at 21Shares, highlights the importance of having spokespeople who can explain the complex nature of crypto in simple and digestible terms to increase audience awareness. Arielle also briefly elaborates on how she uses Twitter as a valuable resource in finding breaking stories facing the crypto industry.
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