Combating Misinformation in the Healthcare Sector - Mathew Shearman, Global Chair of the Health Practice at APCO

PR's Top Pros Talk
21/05/2025 11 min

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Episode Synopsis

Mathew Shearman, Global Chair of the Health Practice at APCO, shares key insights from APCO’s Pulse Check Study: “Bridging the Gap: Tackling the Health Trust Challenge in a New Era.” Mathew discusses the role of trust in navigating misinformation. He outlines how organizations can proactively prepare for a range of crisis scenarios. He also highlights the importance of strategic communication in shaping the future of healthcare.

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