Brand Positioning Outside of its Vertical - Laura Duda, SVP & CCO, Goodyear

PR's Top Pros Talk
18/05/2021 11 min

Listen "Brand Positioning Outside of its Vertical - Laura Duda, SVP & CCO, Goodyear"

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Episode Synopsis

Laura Duda, SVP & CCO, Goodyear, shares insights on positioning a brand outside of its traditional vertical. She shares the challenges of integrated messaging following an acquisition and a joint venture with a competitor. Laura also provides her perspective on how polarization and politics can challenge a company’s external communications approach.

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