Meet Georgia! In this conversation, Zane speaks with Georgia Athanasiou, founder of Bay Area CFO Consultants, about her extensive experience in finance and consulting. They discuss the evolution of fractional CFO work, the importance of understanding profitability and cash flow, and Georgia's career journey from public accounting to consulting. Georgia shares insights from her time at fast moving start-ups, lessons learned in cash flow management, and the significance of forecasting in today's volatile market. They also touch on the importance of networking, finding a niche, and the challenges faced by aspiring consultants. Takeaways - Georgia Athanasiou has over 20 years of experience in finance. - Fractional CFO work has evolved significantly over the years. - Understanding unit economics is crucial for business profitability. - Cash flow management is essential for business sustainability. - Networking is vital for consultants to thrive in their careers. - Finding a niche can lead to greater success in consulting. - Visibility and marketing are important for attracting clients. Sound Bites"You need a team around you." "Networking is key for consultants." "Having savings helps reduce stress." Chapters 00:00 Introduction to Georgia Athanasiou 03:04 The Evolution of Fractional CFO Work 06:15 Understanding Profitability and Cash Flow 08:26 Georgia's Career Journey in Finance 16:45 Lessons in Cash Flow Management 20:45 The Importance of Forecasting 24:04 The Appeal of Consulting 28:55 Finding Your Niche 32:54 Making an Impact with Clients 36:59 The Power of Networking 38:30 A Day in the Life of a Consulting CFO 43:14 Balancing Work and Personal Life 46:37 Travel Experiences and Challenges 48:22 Advice for Aspiring Consultants 51:28 Financial Wisdom for Success 53:46 Personal Insights and Rapid Fire Questions Connect with Georgia: LinkedIn personal - https://www.linkedin.com/in/georgiaathanasiou/

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