Our co-hosts engage with Paul Zak, economics professor and expert in neuroeconomics, to explore the intersection of neuroscience and happiness. Zak shares insights from his latest book, The Little Book of Happiness, to illustrate the significance of virtue to enhancing well-being and how to leverage insights "high-value experiences" to ward off low moods. The conversation also delves into practical applications for entrepreneurs and businesses, highlighting the value of attending to employee satisfaction in the workplace.Paul Zak's new book is The Little Book of Happiness. His app at Your6.com. If you're interested in his research or would like a consultation go to GetImmersion.com Check out The Busch School's new MBA program. Books cited at the start of the show include: Unreasonable Hospitality; The Experience Economy Blueprint: How DNA Makes Us Who We Are

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