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Listen "The Evolution and Future of MLS with Greg Robertson"
Episode Synopsis
PropTech Pulse Podcast: The Evolution and Future of MLS with Greg RobertsonEpisode SummaryIn this insightful episode of PropTech Pulse, host Kyle Hunter welcomes Greg Robertson, a 30-year veteran of real estate technology. Robertson, who founded his first real estate software company in 1992 and most recently sold W&R Studios (creators of Cloud CMA) to Lone Wolf in 2020, shares his expert perspective on the changing landscape of Multiple Listing Services (MLS). The conversation covers the evolution of MLS from physical books to today's post-settlement environment, current challenges facing the industry, and predictions for the future of real estate data sharing and ownership.Topics CoveredThe three stages of MLS evolution (MLS 1.0, 2.0, and 3.0)Impact of the NAR settlement on cooperation and compensation modelsCurrent market challenges affecting MLSs and real estate professionalsThe balance between technological innovation and legal complianceMLS consolidation trends and data sharing modelsData ownership debates and broker-of-choice implicationsStrategies for MLSs to thrive in the changing landscapeKey Quotes"We're in the MLS 3.0 stage where... what used to be the two pillars of MLS, which were cooperation and compensation... mandatory compensation is gone.""The top 23 [MLSs] represent a million of those 1.5 million realtors. So it's a very long tail.""The best marketing is having a great product. When you have a great product, marketing takes care of itself.""Be so good they can't ignore you... focus on the things you can control."About Greg RobertsonGreg Robertson has been in the real estate technology industry for about 30 years. He started his first real estate software company in 1992, shipping software on 5¼-inch floppy disks. His most recent venture, W&R Studios with flagship product Cloud CMA, was acquired by Lone Wolf in December 2020. Greg is known for his insights on MLS systems and real estate technology trends.Resources MentionedMLS Reset conferenceClear Cooperation policiesNAR settlement and its implicationsPropTech Pulse: From the entrepreneur's desk to the industry front lines and into real-world operations – taking the pulse of real estate technology in just 20 minutes.https://www.lwolf.com/podcast
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