PROMPT This
Greg and Clint sit down with Christian Wettre to uncover how small businesses can outmaneuver giants by using AI as a force multiplier. Christian shares how tools like HeyGen and Descript reshape marketing, shorten sales cycles, and make content creation more scalable. He explains where he leans into AI and where leans back, yet still finds how AI doubles workforce productivity—not job replacement—is the real story.
From the pitfalls of overhyped Agentic AI tools to the promise of pragmatic AI adoption, this episode is a deep dive into blending human judgment with machine speed. Christian’s candid take: AI is your co-pilot, not your replacement...and the businesses that get this right will win.
Today's Guest
Christian Wettre is the General Manager of Technology Coast Partners (www.tcpamericas.com), a technology consulting firm at the crossroads of CRM and ERP. With decades of experience in manufacturing and distribution tech, Christian is a rare blend of strategist and builder...always focused on getting things done. While he believes that much of AI is hype, he's also quick to point out that it's also a practical sidekick that doubles productivity...without replacing the human at the wheel.
AI Challenge – Join In!
 This episode’s AI Challenge brings you something a little bit different: “Clickin’ For Chicken.”
  https://www.promptthis.ai/blog/clickin-for-chicken
Yes, you read that right. We’re asking you to test how AI helps you make decisions—even for something as everyday as picking dinner. The exercise reveals how AI can guide trade-offs, weigh criteria, and sharpen judgment, whether it’s about poultry or product strategy.
Visit https://www.promptthis.ai/ai-challenges to see this and all of the other AI Challenges. Be sure to share your results with the website community to get called out in a future podcast.
Chapter Breakdown
00:00 – Intro & Setting the Stage Greg and Clint frame the AI noise vs. reality challenge.
03:28 – Meet Christian Wettre Christian’s journey from CRM to ERP and why he thrives as a generalist.
06:45 – Small Company, Big Leverage How AI tools help a 15-person firm compete with the big guys.
10:15 – The Content Revolution Why video-first marketing with HeyGen and Descript is a game changer.
14:47 – When Sales Tech Disappoints Christian’s take on SDR automation hype and why most tools fall flat.
17:28 – Don’t Lead with AI How pushing AI too early triggers security concerns and stalls deals.
20:10 – Doubling Productivity Why AI won’t eliminate jobs but will make every role twice as effective.
23:31 – Agentic AI: Not There Yet Why Christian is skeptical of today’s agent hype—and what’s missing.
25:49 – The Human + AI Formula Keeping the “human in the loop” as the driver, not the passenger.
27:03 – Cool Tools to Try Christian’s picks: Guidde (docs automation) and Chat PRD (product design).
28:30 – AI Challenge Recap Turning grocery shopping into a lesson in business strategy.

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